Should you buy backlinks? What is backlink buying? This is one of the hottest topics online in SEO circles. The money you spend on getting traffic back to your site has value, and you can expect that value to increase over time. But that’s assuming you do the right things.

Should you even buy backlinks?

So what can you do instead? Should you even buy backlinks? It depends on a few factors. One of those factors is the quality of the outbound links you can get.

Finding relevant websites

Google is not in the business of sending traffic to external websites. They are in the business of providing great search engine results, which include finding relevant websites to link to. As such, they don’t care how you distribute your links.

That being said, if you’re still asking, “Why should you consider buying links?” Maybe you should try a new tactic. Go out into the internet marketing community and start networking with people who are successful online. Ask them if they have any special link-building software or if they know of any reputable companies that provide good, backlink generation services. Chances are, if you ask the right questions, you’ll already know the answer to that question.

Why you should not consider buying SEO backlinks?

Buying Backlinks for SEO: Yes, This is Still a Thing

The biggest reason why you shouldn’t buy backlinks is that: Google doesn’t want you to! Google does not realize that the links that it will send to you are not handouts. They are simply the actual Google search engine pages that Google users click on.

The other reason why you shouldn’t consider buying backlinks is that they don’t work. Let me explain… First, there is the issue of Google Page Rank (PR) that Google uses to rate sites. A high PR means that a site is favored by Google when people search for particular terms.

Promote your website through article submission

For example, let’s say you want to promote your website through article submission. If you write many articles (at least a few each month), Google will start giving you lower rankings based on those articles. This is why social media is an essential part of the article submission. You can submit your articles to thousands of directories, while Google only allows one or two social media sites to host them. So in essence, Google is trying to starve you into submission using their search engine tactics… which doesn’t work.

Link-building services that provide high-quality backlinks

Now, it should be noted that there are companies that can help you with link-building services that provide high-quality backlinks. In my experience, these services are worth the money. Why? Because the quality of the backlinks that you’ll receive from these companies can help you increase your website rank in search engines.