What are broken links? They’re dead-links or otherwise non-functional links that are not good for your readers or the search engines. In other words, they’re the same as “No-return-path” links on your pages. Broken links are what often cause those 404 error pages that you sometimes see.

Fixing broken links

If a page on your site has broken links – inbound and outbound links that point to nowhere – then you could be in serious trouble if you don’t fix them. It’s essential to ensure you’re making the right steps to fix this problem. You need to ensure you’ve added the HTML link code to your site correctly. Sometimes that’s all that’s needed. Other times, the issue is much more complex.

Google Analytics

You’ll want to use the Google Analytics Content Detail if you have to find links on your own, especially when you’re trying to find broken links in your site’s analytics data. That’s because you may be seeing tracking errors on your own. Not only can you find links in your analytics account, but you can also see what’s going on with other sites. The Google Analytics Content Detail report will show you what the links are pointing at, and what the actual page view percentage is.

This can tell you whether you have internal or external links pointing to your web pages. For example, if there are hundreds of internal links to your home page, and only a few external links pointing to it, you probably have internal links. You can usually tell what kind of internal link is problematic just by looking at how many times the link itself has been clicked. There will typically be a number, usually numbering in the hundreds for every hundred internal pages. That means that your home page is probably getting hundreds of click-throughs each day. In this case, fixing the problem would probably be very easy.

Bad user experience

Bad user experience

However, what if there are just a few bad user experiences for each page? This could indicate that the problem isn’t with internal links, but with a bad user experience. For example, if you have a navigation bar at the top of one of your pages, but the user clicks the “back” button thousands of times before getting to the desired page, that navigation bar is probably causing a big problem.

What are 404 pages?

Broken links are what often cause those 404 error pages. What are broken links showing you, though? One indicator of a problem in your web pages is when you get error pages instead of the expected pages. When you have a lot of error pages, it is an indication that there is a big problem with your website. You can tell when your website will have an issue because of the number of error pages.

what are 301 redirects? Another sign that there might be a problem is when your website has several pages with different results. This also can mean that your website is going to have an issue. This type of issue often means that there are hundreds or thousands of external links leading to your error pages. These links must be manually corrected, which is not something most people want to do, even if they know their way around the internet. That is why you should let someone else take care of this problem.

Hiring professional company

One option is to hire a professional company to fix all the 404 pages on your site. While this can be extremely expensive, it is also the best way to fix an issue. They will ensure that every page on your site is working properly, and will ensure that there are no other problems like broken links or error pages present. If there are, they can identify what is wrong with your URL and ensure that it is fixed. Most companies do this as part of their service.